Personal Project
In collaboration with Sean Kirkpatrick
UX, UI, User Research, Storytelling, Concepting.
Sean – UX, UI, Research, Branding, Prototyping.
UX, UI, User Research, Storytelling, Concepting.
Sean – UX, UI, Research, Branding, Prototyping.
UX, UI, User Research, Storytelling, Concepting.
Sean – UX, UI, Research, Branding, Prototyping.
GAME RENTAL + POLLING
GAME RENTAL + POLLING
GAME RENTAL + PLANNING
Video editing by Sean Kirkpatrick
Video editing by Sean Kirkpatrick
Browse & Search
Browse & Search
Browse & Search
Browse & Search
Video games, board games, party games, gaming consoles, and more.
Video games, board games, party games, gaming consoles, and more.
Video games, board games, party games, gaming consoles, and more.
Video games, board games, party games, gaming consoles, and more.
Discover new games & find your old favorites.
Discover new games & find your old favorites.
Discover new games & find your old favorites.
Discover new games & find your old favorites.
Discover new games & find your old favorites.
Rent Entertainment
Rent Entertainment
Rent Entertainment
Rent Entertainment
Get games delivered to your door now, or save them for later.
Get games delivered to your door now, or save them for later.
Get games delivered to your door now, or save them for later.
Get games delivered to your door now, or save them for later.
PROBLEM
PROBLEM
Making plans is hard.
Making plans is hard.
Making plans is hard.
Making plans is hard.
Making plans is hard.
Making plans with a group of friends is harder.
Making plans with a group of friends is harder.
Making plans with a group of friends is harder.
Making plans with a group of friends is harder.
Making plans with a group of friends is harder.
Figuring out what to do
Figuring out what to do
Figuring out what to do
Figuring out what to do
Getting people to respond/participate
Getting people to respond/participate
Getting people to respond/participate
Getting people to respond/participate
Keeping everyone up to date on info
Keeping everyone up to date
Keeping everyone up to date on info
Keeping everyone up to date on info
KEY INSIGHT
People are more responsive to plans with specific details.
People are more responsive to plans with specific details.
People are more responsive to plans with specific details.
People are more responsive to plans with specific details.
People are more responsive to plans with specific details.
How might we make planning with friends more fun and efficient?
How might we make planning with friends more fun and efficient?
How might we make planning with friends more fun and efficient?
How might we make planning with friends more fun and efficient?
How might we make
planning with friends
more fun and efficient?
KEY FEATURE
Save Items
& Create a Plan
Save Items
& Create a Plan
Save Items
& Create a Plan
Save Items
& Create a Plan
Mingo lets you save games freely
or group them into specific plans.
Mingo lets you save games freely or group them into specific plans.
Mingo lets you save games freely
or group them into specific plans.
Mingo lets you save games freely or group them into specific plans.
Mingo lets you save games freely or group them into specific plans.
Plan for Events
& Invite Friends
Plan for Events
& Invite Friends
Plan for Events
& Invite Friends
Plan for Events
& Invite Friends
Friends can add to the plan
and vote for their top picks.
Friends can add to the plan
and vote for their top picks.
Friends can add to the plan
and vote for their top picks.
Friends can add to the plan
and vote for their top picks.
Filmed by Sean Kirkpatrick
Filming and prototype by Sean Kirkpatrick
USER FLOW
Browse
Browse
Browse
Plan
Plan
Plan
Vote
Vote
Vote
Rent
Rent
Rent
Microsite Voting
Microsite Voting
Microsite Voting
Microsite Voting
Non-Mingo users can participate outside the app.
Non-Mingo users can participate outside the app.
Non-Mingo users can participate outside the app.
Non-Mingo users can participate outside the app.
ITERATION
Polling Explorations
Polling Explorations
Polling Explorations
Polling Explorations
The goal of the voting process was to make participating simple & fun.
The goal of the voting process was to make participating simple & fun.
The goal of the voting process was to make participating simple & fun.
The goal of the voting process was to make participating simple & fun.
PERSONA
PRODUCT
POTENTIAL BUSINESS STRATEGY
01 Purchasing
01 Purchasing
01 Purchasing
01 Purchasing
When Mingo recognizes that a user has checked out a console "x" amount of times, we offer the opportunity to pay an extra final charge to keep the item (at a lower cumulative cost than an initial full purchase outside Mingo).
When Mingo recognizes that a user has checked out a console "x" amount of times, we offer the opportunity to pay an extra final charge to keep the item (at a lower cumulative cost than an initial full purchase outside Mingo).
When Mingo recognizes that a user has checked out a console "x" amount of times, we offer the opportunity to pay an extra final charge to keep the item (at a lower cumulative cost than an initial full purchase outside Mingo).
When Mingo recognizes that a user has checked out a console "x" amount of times, we offer the opportunity to pay an extra final charge to keep the item (at a lower cumulative cost than an initial full purchase outside Mingo).
02 Partnerships
02 Partnerships
02 Partnerships
02 Partnerships
Gaming companies pay Mingo in order to:
- Promote their games.
- Get user testing (Mingo suggests free beta games to our members based on their user profiles).
Gaming companies pay Mingo in order to:
- Promote their games.
- Get user testing (Mingo suggests free beta games to our members based on their user profiles).
Gaming companies pay Mingo in order to:
- Promote their games.
- Get user testing (Mingo suggests free beta games to our members based on their user profiles).
MORE SCREENS
UI KIT
QUALITATIVE USER RESEARCH
Interview Questions
- - What are the first steps you take when planning an event or gathering for friends/family/etc.?
- - How does the rest of the process go? (depending on scenario- big party, hosting a small dinner/gathering, planning a day in the city, etc)
- - What are your general feelings towards planning? (exciting? boring? tedious? burdensome? dreadful?)
- - What makes planning fun for you? or what would make it fun?
- - What are some of the stressful parts about planning?
- - What are the easier parts about planning?
- - For you, what do you prioritize in your planning process?
- - Can you give a helpful tip you use/know when it comes to making a successful event/plan?
Interview Questions
- - What are the first steps you take when planning an event or gathering for friends/family/etc.?
- - How does the rest of the process go? (depending on scenario- big party, hosting a small dinner/gathering, planning a day in the city, etc)
- - What are your general feelings towards planning? (exciting? boring? tedious? burdensome? dreadful?)
- - What makes planning fun for you? or what would make it fun?
- - What are some of the stressful parts about planning?
- - What are the easier parts about planning?
- - For you, what do you prioritize in your planning process?
- - Can you give a helpful tip you use/know when it comes to making a successful event/plan?
— Interview Questions —
What are the first steps you take when planning an event or gathering for friends/family/etc.?
How does the rest of the process go? (depending on scenario- big party, hosting a small dinner / gathering, planning a day in the city, etc)
What are your general feelings towards planning? (exciting? boring? tedious? burdensome? dreadful?)
What makes planning fun for you? or what would make it fun?
What are some of the stressful parts about planning?
What are the easier parts about planning?
For you, what do you prioritize in your planning process?
Can you give a helpful tip you use/know when it comes to making a successful event/plan?
Interviewees
- Nick - 21, (Philly), college student, laid back/”go with the flow” guy, social, likes planning big events for occasions, usually likes to have friends over often to chill, money conscious.
- Eddie - 30, (LA), actor, social, always attending events and gatherings.
- Darren - 22, (NY), loves planning big and small events with friends / small groups and large groups, takes initiative in planning, adventurous, spontaneous/down to try new things.
- Mai - 45, (NY), hosts larger gatherings/dinners at her house every few months, loves to plan things, easy for her.
- Brian - 25 (NYC), graduated international student, likes to host dinner night at his house frequently.
- Grace - 23 (Seoul), experienced planning retreat events for 100+ people.
— Interviewees —
Nick - 21, (Philly), college student, laid back/”go with the flow” guy, social, likes planning big events for occasions, usually likes to have friends over often to chill, money conscious.
Eddie - 30, (LA), actor, social, always attending events and gatherings.
Darren - 22, (NY), loves planning big and small events with friends / small groups and large groups, takes initiative in planning, adventurous, spontaneous/down to try new things.
Mai - 45, (NY), hosts larger gatherings/dinners at her house every few months, loves to plan things, easy for her.
Brian - 25 (NYC), graduated international student, likes to host dinner night at his house frequently.
Grace - 23 (Seoul), experienced planning retreat events for 100+ people.
Need #1: Participation
- Lack of responses from indecision & unenthusiasm.
- People don't know what to suggest.
**Those who don’t usually speak up in groupchats are more inclined to "react" to the message or vote in polls.
**People are more likely to RSVP “yes” when plans have more details, seem official/concrete, and are hYPED UP!
Need #1: Participation
- Lack of responses from indecision & unenthusiasm.
- People don't know what to suggest.
**Those who don’t usually speak up in groupchats are more inclined to "react" to the message or vote in polls.
**People are more likely to RSVP “yes” when plans have more details, seem official/concrete, and are hYPED UP!
Need #2: Finding something to do
- Finances, plannning around others' budgets.
- Not wanting to spend money going out all the time, nor on buying cool shit.
- Staying in and doing the same stuff gets boring.
**People prefer choosing from options over coming up with their own ideas (and maybe being rejected).
Need #3: Organization
- Groupchats easily get off-topic
- Hard to keep track of information (who wants what, place/time).
- Keeping everyone informed on the plan.
- "Wait, so what are we doing?"
- Process can easily get complex and overwhelming, which makes planning stressful.
Need #3: Organization
- Groupchats easily get off-topic
- Hard to keep track of information (who wants what, place/time).
- Keeping everyone informed on the plan.
- "Wait, so what are we doing?"
- Process can easily get complex and overwhelming, which makes planning stressful.
** = Key insight
COMPETITIVE RESEARCH & REFERENCES
SITE MAP
EARLY WIREFRAMES
Thank you to my instructors at SVA, Jonas Christiansen and Steven Jung.
Thank you to my instructors at SVA,
Jonas Christiansen and Steven Jung.
FloatProduct Design
MingoProduct Design
BlackoutProduct Design
WorkspaceProduct Design
DropmodelUX/UI Design
ABCDesignLabBranding / Visual Design
Defeat.Motion Design
No.Motion Design
MurakamiPrint Design
SinfoniettaPrint Design
Sad&BeautifulPrint Design
Nomnoms(Adobe Illustrator Mesh Tool)